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Nike is launching a collection of shoes with a unique design twist, the company announced on its website on Wednesday.
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The Air Max 90 City Pack will feature five colorways of sneakers designed to represent iconic professions in five major cities. The cities represented in the collection include New York City, London, Shanghai, Paris, and Tokyo. Each pair has specific design elements that correspond to the chosen profession for each city.
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For example, the New York City sneaker pays homage to the uniform of the New York City Fire Department with a reflective side swoosh and screws on the back of the heel to represent a fireman’s hat.
The collection will be released on the Nike app and in each represented city on January 30.
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Ever since the Air Max 90 turned 30, it’s become the footwear apple to Nike’s eye, turning it inside out with a more true-to-vintage creation while spawning OG scheme en-masse — today marked the Volt among others. But even prior, towards the latter half of 2019, the silhouette had its fair share of spotlight, most notably from online community the BASEMENT whose three-part capsule was informed by their three key and culturally distinct cities. The inline version of this, dubbed bluntly as the “City Pack,” travels in the same vein for 2020 though with an extra layer to its narrative.
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Five pairs, five locales: the range dives headfirst into each, though not solely to their architecture or bustling nightlife but to their most characteristic professions — bakers to Paris, firemen to New York, and so on. NYC as well as the Parisian inspiration do well to capture their respective themes, laying down something subtle as the latter dyes entirely white with stylized text at the tongue as well as a flag on the heel while the former adds reflective accents and colors signature to the FDNY’s uniforms.
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Moreover, London, whose culture has been oft-used prior, draws from a place yet to be touched, postmen and postwomen, dressing the model with their regular issue jacket and a stamp that resembles Bill Bowerman himself.
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Tokyo forgoes taxi drivers to touch on its many construction workers, however, only in nod to signs surrounding the site as well as its cityscape. Rounding off the entire collection, Shanghai is a battle of the two most prominent delivery services coupled with a receipt and five star review. Grab a good look at the full set of offerings right here, and if you’re looking to rep your city, they’ll be circulating to a member and location exclusive run come January 30th.
Nike Air Max 90 “City Pack”
Release Date: January 30th, 2020
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The Air Max 90 City Pack celebrates the silhouette’s historic connection to the hardworking professionals who move their respective cities. Each pair in the pack incorporates a recrafted upper and features tongue, lace tip, sockliner and mudguard logo details representative of the following cities and their respective profession: Fire Department of the City of New York (FDNY)
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Celebrating the firefighters of New York City, this take on the Air Max 90 incorporates a reflective Swoosh inspired by a key part of their uniform. The custom heel emblem with screwed down hardware and “90” are a focal point and a nod to old firefighter helmets. Parisian Bakers
Bakers take center stage in this Air Max 90 edit, with an all-over white textile shoe to represent the profession’s uniform. The shoe also employs a wheat graphic sockliner with a “Baked Fresh Daily” logo to represent the profession’s signage. London’s Postmen and Postwomen
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Highlighting the postmen and postwomen of London, this take on the Air Max 90 features a round tongue emblem resembling a stamp with Nike’s co-founder Bill Bowerman, while the upper material of the shoe was inspired by the profession’s jacket.
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Tokyo’s Construction Workers
The Air Max 90’s Tokyo edition honors construction workers. The special tongue is a nod to street signs around construction sites, while the printed sockliner’s image overlooks Japan’s cityscape. Shanghai Delivery Service Workers Lauding Shanghai’s delivery service workers, this city take on the Air Max 90 is inspired by the top two food delivery services in Shanghai, complete with a receipt tongue tab and a five-star mud guard underlay for a five-star review.
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The Air Max 90 City Pack releases as a member-exclusive on the Nike App and in select Nike doors in each key city January 30.